According to data collected in the fourth quarter of 2022, Naver website search generated the most search advertising, making up almost **** of online search ad inflow. Although Google ads closely followed at percent, all Naver services combined accounted for more than ** percent of ad inflow in internet search advertisements.
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NHN Data. (January 12, 2023). Distribution of web search ad inflow in South Korea in the fourth quarter of 2022, by ad service [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1369205/south-korea-online-search-ad-inflow-rate-by-ad-service/
NHN Data. "Distribution of web search ad inflow in South Korea in the fourth quarter of 2022, by ad service." Chart. January 12, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1369205/south-korea-online-search-ad-inflow-rate-by-ad-service/
NHN Data. (2023). Distribution of web search ad inflow in South Korea in the fourth quarter of 2022, by ad service. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1369205/south-korea-online-search-ad-inflow-rate-by-ad-service/
NHN Data. "Distribution of Web Search Ad Inflow in South Korea in The Fourth Quarter of 2022, by Ad Service." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 12 Jan 2023, /statistics/1369205/south-korea-online-search-ad-inflow-rate-by-ad-service/
NHN Data, Distribution of web search ad inflow in South Korea in the fourth quarter of 2022, by ad service ÌÇÐÄÆÆ½â°æ, /statistics/1369205/south-korea-online-search-ad-inflow-rate-by-ad-service/ (last visited July 31, 2026)
Distribution of web search ad inflow in South Korea in the fourth quarter of 2022, by ad service [Graph], NHN Data, January 12, 2023. [Online]. Available: /statistics/1369205/south-korea-online-search-ad-inflow-rate-by-ad-service/