In a survey about audio advertising conducted in Australia in 2020, it was found that ** percent of respondents said they usually used reach metrics to assess streaming digital audio ads effectiveness. That same year, *** percent of respondents reported they usually used in-store visit metrics to assess streaming digital audio ads effectiveness.
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IAB Australia. (March 15, 2021). Frequency of metrics used by media agencies to assess streaming digital audio advertising effectiveness in Australia 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1237649/australia-frequently-used-metrics-to-assess-streaming-digital-audio-ad-effectiveness/
IAB Australia. "Frequency of metrics used by media agencies to assess streaming digital audio advertising effectiveness in Australia 2020 ." Chart. March 15, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1237649/australia-frequently-used-metrics-to-assess-streaming-digital-audio-ad-effectiveness/
IAB Australia. (2021). Frequency of metrics used by media agencies to assess streaming digital audio advertising effectiveness in Australia 2020 . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1237649/australia-frequently-used-metrics-to-assess-streaming-digital-audio-ad-effectiveness/
IAB Australia. "Frequency of Metrics Used by Media Agencies to Assess Streaming Digital Audio Advertising Effectiveness in Australia 2020 ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Mar 2021, /statistics/1237649/australia-frequently-used-metrics-to-assess-streaming-digital-audio-ad-effectiveness/
IAB Australia, Frequency of metrics used by media agencies to assess streaming digital audio advertising effectiveness in Australia 2020 ÌÇÐÄÆƽâ°æ, /statistics/1237649/australia-frequently-used-metrics-to-assess-streaming-digital-audio-ad-effectiveness/ (last visited August 04, 2026)
Frequency of metrics used by media agencies to assess streaming digital audio advertising effectiveness in Australia 2020 [Graph], IAB Australia, March 15, 2021. [Online]. Available: /statistics/1237649/australia-frequently-used-metrics-to-assess-streaming-digital-audio-ad-effectiveness/
