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Shopping habits among private label products' consumers in the U.S. in 2020, by age group

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Source

Release date

June 2020

Region

United States

Survey time period

May 2020

Number of respondents

1,202 respondents

Age group

18 years and older

Supplementary notes

This question was phrased by the source as follows: "How much do you agree with these statements about shopping for STORE/PRIVATE LABEL BRAND groceries or household goods?".

Citation formats

Shopping habits among private label products' consumers in the U.S. 2020

Published by
F. Watty,
May 17, 2021
In May 2020, a survey found out how U.S. consumers purchased private label products, by age group. ** percent of individuals between 18 and 34 years olds stated that they regularly compared prices between name and store brands. Even more consumers aged over 55 years reported to do so (** percent).
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