This question was phrased by the source as follows: "Now thinking about shopping for your groceries or household goods, what products are you okay buying STORE/PRIVATE LABEL BRANDS?".
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Consumers positive opinion about private label health and beauty products U.S. 2020
In May 2020, more than one in four U.S. consumers were okay with buying store or private label health and beauty products. ** percent of respondents between 18 and 24 years had a positive opinion regarding healthy and beauty products sold under the store brands. Adult consumers of other age groups reported lower percentages.
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Integer Group. (June 1, 2020). Share of U.S. consumers having a positive opinion about private label health and beauty products in 2020, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1236335/positive-opinion-about-private-label-health-and-beauty-products-united-states/
Integer Group. "Share of U.S. consumers having a positive opinion about private label health and beauty products in 2020, by age group." Chart. June 1, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1236335/positive-opinion-about-private-label-health-and-beauty-products-united-states/
Integer Group. (2020). Share of U.S. consumers having a positive opinion about private label health and beauty products in 2020, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1236335/positive-opinion-about-private-label-health-and-beauty-products-united-states/
Integer Group. "Share of U.S. Consumers Having a Positive Opinion about Private Label Health and Beauty Products in 2020, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2020, /statistics/1236335/positive-opinion-about-private-label-health-and-beauty-products-united-states/
Integer Group, Share of U.S. consumers having a positive opinion about private label health and beauty products in 2020, by age group ÌÇÐÄÆƽâ°æ, /statistics/1236335/positive-opinion-about-private-label-health-and-beauty-products-united-states/ (last visited August 06, 2026)
Share of U.S. consumers having a positive opinion about private label health and beauty products in 2020, by age group [Graph], Integer Group, June 1, 2020. [Online]. Available: /statistics/1236335/positive-opinion-about-private-label-health-and-beauty-products-united-states/
