| Product type | In store purchase | Online/mobile purchase |
|---|---|---|
| - | - | - |
| - | - | - |
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Source
Source
Release date
November 2013
More information
Region
United Kingdom
Survey time period
H1 2013
Number of respondents
499*
Age group
18 years and older
Special properties
Online quantitative and qualitative interviews
Method of interview
Online interview
Supplementary notes
* Respondents covered a representative spread of ages (18 to over 65), incomes (less than 15,000 GBP to over 135,000 GBP) and education levels (no qualifications to advanced degrees).
** Speciality purchases include categories fashion, homeware and entertainment products.
*** Consumables include groceries and health and beauty products.
During the survey, this question was posed as follows: "For the following category(s) of product, what is your preferred method of shopping assuming all products are available in store and online/mobile?"
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