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Share of U.S. consumers having a positive opinion about private label cleaning products in 2020, by age group

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Source

Release date

June 2020

Region

United States

Survey time period

May 2020

Number of respondents

1,202 respondents

Age group

18 years and older

Supplementary notes

This question was phrased by the source as follows: "Now thinking about shopping for your groceries or household goods, what products are you okay buying STORE/PRIVATE LABEL BRANDS?".

Citation formats

Consumers' positive opinion about private label cleaning products in the U.S. 2020

Published by
F. Watty,
Jun 7, 2021
In May 2020, a survey found out that ** percent of U.S. consumers aged between 35 and 44 had a positive opinion about private label cleaning products. Consumers between ** and ** and between 55 and 64 years of age came second. Indeed, ** percent of them did not mind buying cleaning products sold under the store brands.
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