The figure shows the different reasons why shoppers shop at discounters in the United Kingdom in 2016. Of shoppers 71 percent choose discounters because they are the cheapest. The second most mentioned reason is to avoid over-promotion that is common at the Big 4 grocery stores (Tesco, Sainsbury´s, Asda and Morrisons).
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Shoppercentric. (February 1, 2016). Reasons for shopping at discounters according to grocery shoppers in the United Kingdom (UK) in 2016 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/535046/uk-consumer-shopping-discount-attitudes-united-kingdom-survey/
Shoppercentric. "Reasons for shopping at discounters according to grocery shoppers in the United Kingdom (UK) in 2016." Chart. February 1, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/535046/uk-consumer-shopping-discount-attitudes-united-kingdom-survey/
Shoppercentric. (2016). Reasons for shopping at discounters according to grocery shoppers in the United Kingdom (UK) in 2016. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/535046/uk-consumer-shopping-discount-attitudes-united-kingdom-survey/
Shoppercentric. "Reasons for Shopping at Discounters According to Grocery Shoppers in The United Kingdom (Uk) in 2016." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2016, /statistics/535046/uk-consumer-shopping-discount-attitudes-united-kingdom-survey/
Shoppercentric, Reasons for shopping at discounters according to grocery shoppers in the United Kingdom (UK) in 2016 ÌÇÐÄÆƽâ°æ, /statistics/535046/uk-consumer-shopping-discount-attitudes-united-kingdom-survey/ (last visited August 03, 2026)
Reasons for shopping at discounters according to grocery shoppers in the United Kingdom (UK) in 2016 [Graph], Shoppercentric, February 1, 2016. [Online]. Available: /statistics/535046/uk-consumer-shopping-discount-attitudes-united-kingdom-survey/
