The source does not provide information on the original wording of the question used during the survey.
Percentage points exceeding 100 percent are probably due to rounding.
Citation formats
Store brand purchasing during COVID-19 in the United States in 2020, by generation
During the coronavirus outbreak of 2020, millennials in the United States were the generation most likely to buy store brands for the purposes of saving money. In contrast, about half baby boomers said they were not shopping for store brands more frequently; however, nearly 40 percent of baby boomers did buy them when the items they were looking for were unavailable.
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Valassis. (July 30, 2020). Share of consumers buying more store brands during the coronavirus outbreak in the United States in 2020, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1179226/store-brand-purchasing-by-generation-during-coronavirus-us/
Valassis. "Share of consumers buying more store brands during the coronavirus outbreak in the United States in 2020, by generation." Chart. July 30, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1179226/store-brand-purchasing-by-generation-during-coronavirus-us/
Valassis. (2020). Share of consumers buying more store brands during the coronavirus outbreak in the United States in 2020, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1179226/store-brand-purchasing-by-generation-during-coronavirus-us/
Valassis. "Share of Consumers Buying More Store Brands during The Coronavirus Outbreak in The United States in 2020, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jul 2020, /statistics/1179226/store-brand-purchasing-by-generation-during-coronavirus-us/
Valassis, Share of consumers buying more store brands during the coronavirus outbreak in the United States in 2020, by generation ÌÇÐÄÆƽâ°æ, /statistics/1179226/store-brand-purchasing-by-generation-during-coronavirus-us/ (last visited July 26, 2026)
Share of consumers buying more store brands during the coronavirus outbreak in the United States in 2020, by generation [Graph], Valassis, July 30, 2020. [Online]. Available: /statistics/1179226/store-brand-purchasing-by-generation-during-coronavirus-us/
