Original question: Which of the following creative formats have you used/or plan to use for audio advertising on Streaming digital audio e.g. Spotify/Live Radio
apps/ SoundCloud/iHeartRadio etc?
Media agency count; 2020=117
Citation formats
Streaming audio creative formats used by media Australia 2020 by intention to use
In a survey about audio advertising conducted in Australia in 2020, it was found that ** percent of respondents reported they used client produced 15/30 second spots format in the past. Meanwhile, that same year, ** percent of respondents reported they planned to use voice activated streaming audio creative formats.
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IAB Australia. (March 15, 2021). Streaming audio creative formats used by media buyers with intent to use streaming audio in Australia 2020 by intention to use [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1234672/australia-streaming-audio-creative-formats-used-by-media-buyers-by-intention-to-use/
IAB Australia. "Streaming audio creative formats used by media buyers with intent to use streaming audio in Australia 2020 by intention to use." Chart. March 15, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1234672/australia-streaming-audio-creative-formats-used-by-media-buyers-by-intention-to-use/
IAB Australia. (2021). Streaming audio creative formats used by media buyers with intent to use streaming audio in Australia 2020 by intention to use. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1234672/australia-streaming-audio-creative-formats-used-by-media-buyers-by-intention-to-use/
IAB Australia. "Streaming Audio Creative Formats Used by Media Buyers with Intent to Use Streaming Audio in Australia 2020 by Intention to Use." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Mar 2021, /statistics/1234672/australia-streaming-audio-creative-formats-used-by-media-buyers-by-intention-to-use/
IAB Australia, Streaming audio creative formats used by media buyers with intent to use streaming audio in Australia 2020 by intention to use ÌÇÐÄÆƽâ°æ, /statistics/1234672/australia-streaming-audio-creative-formats-used-by-media-buyers-by-intention-to-use/ (last visited August 04, 2026)
Streaming audio creative formats used by media buyers with intent to use streaming audio in Australia 2020 by intention to use [Graph], IAB Australia, March 15, 2021. [Online]. Available: /statistics/1234672/australia-streaming-audio-creative-formats-used-by-media-buyers-by-intention-to-use/
