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Share of consumers paying to rent and watch a new movie directly released to streaming video services at home in the United States in 2020, by generation

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Source

Release date

July 2020

Region

United States

Survey time period

May 2020

Number of respondents

1,101 respondents

Method of interview

Online survey

Citation formats

PVoD users during the coronavirus pandemic in the U.S. 2020, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, May 11, 2021
Results of a 2020 survey conducted in the United States found that ** percent of Millennials paid to rent and watch PVoD content during the coronavirus pandemic. The share of Millennials with children at home was even higher, at over ** percent. With movie theaters closed across the country, ** percent of consumers in total chose to watch new films that were directly released to streaming video services at home.
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