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Increase in the use of selected subscription video-on-demand (SVOD) services during the coronavirus pandemic in Italy in 2020

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Source

Release date

March 2021

Region

Italy

Survey time period

January 15 to 21, 2021

Number of respondents

1,000 respondents

Special properties

viewers of video content on AVOD, SVOD, TVOD platforms at least 2-3 times a week

Supplementary notes

The first lockdown covers the time span between March and May 2020.
The second lockdown covers the time span between October and December 2020.
This question was phrased by the source as follows: "During... did you watch any of these platforms more frequently than you did in the previous period?"

Citation formats

Increase in the use of SVOD services during the lockdowns in Italy 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 17, 2021
A survey from January 2021 found that around **** of Italian respondents used the SVOD platform Amazon Prime Video more frequently in the first lockdown (between March and May 2020) than they did previously. The increase in use was the highest among Netflix subscribers.
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