Question: And based on what you know about the following streaming services how likely are you to purchase the following when they become available? Peacock, NBCUniversal’s upcoming streaming service that will feature new and original content
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Likelihood of subscribing to Peacock in the U.S. 2020, by generation
The graph shows the likelihood of subscribing to NBCUniversal's new online video streaming service (Peacock) among adults in the United States as of March 2020, according to generation. The generation least likely to purchase a subscription to the service were Boomers, with 54 percent of those surveyed answering that they were not likely at all to sign up to Peacock upon its launch in 2020, compared to 31 percent of those in Generation Z. The generation most likely to subscribe were Millennials, with six percent very likely to purchase a subscription.
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Morning Consult. (March 31, 2020). Likelihood of subscribing to NBCUniversal's upcoming streaming platform Peacock among adults in the United States as of March 2020, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1116843/possible-peacock-subscribers-by-generation/
Morning Consult. "Likelihood of subscribing to NBCUniversal's upcoming streaming platform Peacock among adults in the United States as of March 2020, by generation." Chart. March 31, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1116843/possible-peacock-subscribers-by-generation/
Morning Consult. (2020). Likelihood of subscribing to NBCUniversal's upcoming streaming platform Peacock among adults in the United States as of March 2020, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1116843/possible-peacock-subscribers-by-generation/
Morning Consult. "Likelihood of Subscribing to Nbcuniversal's Upcoming Streaming Platform Peacock among Adults in The United States as of March 2020, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Mar 2020, /statistics/1116843/possible-peacock-subscribers-by-generation/
Morning Consult, Likelihood of subscribing to NBCUniversal's upcoming streaming platform Peacock among adults in the United States as of March 2020, by generation ÌÇÐÄÆƽâ°æ, /statistics/1116843/possible-peacock-subscribers-by-generation/ (last visited July 16, 2026)
Likelihood of subscribing to NBCUniversal's upcoming streaming platform Peacock among adults in the United States as of March 2020, by generation [Graph], Morning Consult, March 31, 2020. [Online]. Available: /statistics/1116843/possible-peacock-subscribers-by-generation/
