As of May 2020, ** percent of Generation Z and Millennials respondents stated that the quality of videos was the main reason for viewing short-form mobile videos during COVID-19. A further ** percent of respondents said that short-form mobile videos pulled them into characters, personalities and storylines.
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National Research Group, & Snap Inc.. (July 1, 2020). Reasons to view short-form mobile videos among Generation Z and Millennials during COVID-19 in the United States in 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1218002/reasons-for-viewing-short-form-mobile-videos-during-covid19-in-the-us/
National Research Group, und Snap Inc.. "Reasons to view short-form mobile videos among Generation Z and Millennials during COVID-19 in the United States in 2020." Chart. July 1, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1218002/reasons-for-viewing-short-form-mobile-videos-during-covid19-in-the-us/
National Research Group, Snap Inc.. (2020). Reasons to view short-form mobile videos among Generation Z and Millennials during COVID-19 in the United States in 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1218002/reasons-for-viewing-short-form-mobile-videos-during-covid19-in-the-us/
National Research Group, and Snap Inc.. "Reasons to View Short-form Mobile Videos among Generation Z and Millennials during Covid-19 in The United States in 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jul 2020, /statistics/1218002/reasons-for-viewing-short-form-mobile-videos-during-covid19-in-the-us/
National Research Group & Snap Inc., Reasons to view short-form mobile videos among Generation Z and Millennials during COVID-19 in the United States in 2020 ÌÇÐÄÆƽâ°æ, /statistics/1218002/reasons-for-viewing-short-form-mobile-videos-during-covid19-in-the-us/ (last visited August 01, 2026)
Reasons to view short-form mobile videos among Generation Z and Millennials during COVID-19 in the United States in 2020 [Graph], National Research Group, & Snap Inc., July 1, 2020. [Online]. Available: /statistics/1218002/reasons-for-viewing-short-form-mobile-videos-during-covid19-in-the-us/
