Making a PVOD transaction in the U.S. was most common among Gen Z and millennials in 2025, with over ** respondents stating to have paid a premium fee to watch a first-run movie at home at least a few times a month. By contrast, the share of baby boomers who used premium video-on-demand as often as younger generations amounted to ** percent.
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Octane Seating. (February 10, 2025). Share of people paying a premium fee to watch new releases at home in the United States in 2025, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1368316/pvod-users-us-by-generation/
Octane Seating. "Share of people paying a premium fee to watch new releases at home in the United States in 2025, by generation." Chart. February 10, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1368316/pvod-users-us-by-generation/
Octane Seating. (2025). Share of people paying a premium fee to watch new releases at home in the United States in 2025, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1368316/pvod-users-us-by-generation/
Octane Seating. "Share of People Paying a Premium Fee to Watch New Releases at Home in The United States in 2025, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Feb 2025, /statistics/1368316/pvod-users-us-by-generation/
Octane Seating, Share of people paying a premium fee to watch new releases at home in the United States in 2025, by generation ÌÇÐÄÆƽâ°æ, /statistics/1368316/pvod-users-us-by-generation/ (last visited July 20, 2026)
Share of people paying a premium fee to watch new releases at home in the United States in 2025, by generation [Graph], Octane Seating, February 10, 2025. [Online]. Available: /statistics/1368316/pvod-users-us-by-generation/
