Share of bank and credit union executives who see challenger banks as a significant threat in the coming decades in the United States from 2020 to 2026
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Share of respondents
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Data prior to 2023 were collected from previous editions of the same survey.
The source adds the following information: The survey included 416 respondents from financial institutions, 89 percent of whom work for financial institutions in the 250 million U.S. dollars to 50 billion U.S. dollars asset range. 46 percent of respondents were from banks, 54 percent from credit unions. More than seven in 10 respondents were C-level executives, with the rest coming from the ranks of senior vice presidents and vice presidents.Â
Citation formats
Executives who see challenger banks as threat for traditional banking U.S. 2020-2026
Neo- and challenger banks have become more and more popular in recent years, attracting an increasing number of customers, particularly among younger generations. Traditional banks and financial institutions also started to acknowledge the potential of these new players in the financial sector. According to an annual survey carried out between 2020 and 2026 among executives at banks and credit unions in the United States, the share of respondents who saw neo- and challenger banks as a competitive threat for traditional banking increased sharply between 2020 and 2026, from ** percent to ** percent.
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Cornerstone Advisors. (February 14, 2026). Share of bank and credit union executives who see challenger banks as a significant threat in the coming decades in the United States from 2020 to 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1228261/opinion-on-challenger-banks-as-threat-for-banking/
Cornerstone Advisors. "Share of bank and credit union executives who see challenger banks as a significant threat in the coming decades in the United States from 2020 to 2026." Chart. February 14, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1228261/opinion-on-challenger-banks-as-threat-for-banking/
Cornerstone Advisors. (2026). Share of bank and credit union executives who see challenger banks as a significant threat in the coming decades in the United States from 2020 to 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1228261/opinion-on-challenger-banks-as-threat-for-banking/
Cornerstone Advisors. "Share of Bank and Credit Union Executives Who See Challenger Banks as a Significant Threat in The Coming Decades in The United States from 2020 to 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Feb 2026, /statistics/1228261/opinion-on-challenger-banks-as-threat-for-banking/
Cornerstone Advisors, Share of bank and credit union executives who see challenger banks as a significant threat in the coming decades in the United States from 2020 to 2026 ÌÇÐÄÆƽâ°æ, /statistics/1228261/opinion-on-challenger-banks-as-threat-for-banking/ (last visited July 31, 2026)
Share of bank and credit union executives who see challenger banks as a significant threat in the coming decades in the United States from 2020 to 2026 [Graph], Cornerstone Advisors, February 14, 2026. [Online]. Available: /statistics/1228261/opinion-on-challenger-banks-as-threat-for-banking/
