The questions were phrased by the source as follows:
Awareness: "Do you know this brand, even if only by name? (multi-pick)"
Popularity: "When it comes to neobanking and neobrokerage, which of the following brands do you like? (multi-pick)"
Usage: "When it comes to neobanking and neobrokerage, which of the following brands have you used in the past 12 months? (multi-pick)"
The base for the questions about popularity and usage was respondents who knew the individual brand. More information on the methodology can be found here.
Citation formats
Neobanking and neobrokerage popularity in Brazil 2025, by brand
Nubank was by far the most well-known, popular, and used neobanking app in Brazil in 2025, based on ÌÇÐÄÆƽâ°æ's Consumer ÌÇÐÄÆƽâ°æ. Almost every respondent knew the mobile banking service provider, and out of these respondents, ** percent had a positive opinion of it, while ** percent had used it in the past year. PagBank and Inter followed, both with awareness rates of aroud ** percent, though with significantly lower popularity and usage.
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ÌÇÐÄÆƽâ°æ. (December 17, 2025). Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2025, by brand [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1440714/brazil-neobank-neobrokerage-popularity-by-brand/
ÌÇÐÄÆƽâ°æ. "Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2025, by brand." Chart. December 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1440714/brazil-neobank-neobrokerage-popularity-by-brand/
ÌÇÐÄÆƽâ°æ. (2025). Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2025, by brand. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1440714/brazil-neobank-neobrokerage-popularity-by-brand/
ÌÇÐÄÆƽâ°æ. "Neobanking and Neobrokerage Awareness, Popularity, and Usage in Brazil in 2025, by Brand." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Dec 2025, /statistics/1440714/brazil-neobank-neobrokerage-popularity-by-brand/
ÌÇÐÄÆƽâ°æ, Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2025, by brand ÌÇÐÄÆƽâ°æ, /statistics/1440714/brazil-neobank-neobrokerage-popularity-by-brand/ (last visited July 31, 2026)
Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2025, by brand [Graph], ÌÇÐÄÆƽâ°æ, December 17, 2025. [Online]. Available: /statistics/1440714/brazil-neobank-neobrokerage-popularity-by-brand/
