The questions were phrased by the source as follows:
Awareness: "Do you know this brand, even if only by name? (multi-pick)"
Popularity: "When it comes to neobanking and neobrokerage, which of the following brands do you like? (multi-pick)"
Usage: "When it comes to neobanking and neobrokerage, which of the following brands have you used in the past 12 months? (multi-pick)"
The base for the questions about popularity and usage was respondents who knew the individual brand. More information on the methodology can be found here.
Citation formats
Neobanking and neobrokerage popularity in the UK 2025, by brand
was the most recognized neobank in the United Kingdom in 2025, according to ÌÇÐÄÆƽâ°æ's Consumer ÌÇÐÄÆƽâ°æ. A share of ** percent of respondents knew the app-based challenger bank, with ** percent holding a positive opinion. Among those surveyed, ** percent reported using in the past year. Revolut and Chase UK followed in popularity.
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ÌÇÐÄÆƽâ°æ. (December 17, 2025). Neobanking and neobrokerage awareness, popularity, and usage in the United Kingdom (UK) in 2025, by brand [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1331667/uk-neobank-neobrokerage-popularity-by-brand/
ÌÇÐÄÆƽâ°æ. "Neobanking and neobrokerage awareness, popularity, and usage in the United Kingdom (UK) in 2025, by brand." Chart. December 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1331667/uk-neobank-neobrokerage-popularity-by-brand/
ÌÇÐÄÆƽâ°æ. (2025). Neobanking and neobrokerage awareness, popularity, and usage in the United Kingdom (UK) in 2025, by brand. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1331667/uk-neobank-neobrokerage-popularity-by-brand/
ÌÇÐÄÆƽâ°æ. "Neobanking and Neobrokerage Awareness, Popularity, and Usage in The United Kingdom (Uk) in 2025, by Brand." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Dec 2025, /statistics/1331667/uk-neobank-neobrokerage-popularity-by-brand/
ÌÇÐÄÆƽâ°æ, Neobanking and neobrokerage awareness, popularity, and usage in the United Kingdom (UK) in 2025, by brand ÌÇÐÄÆƽâ°æ, /statistics/1331667/uk-neobank-neobrokerage-popularity-by-brand/ (last visited July 29, 2026)
Neobanking and neobrokerage awareness, popularity, and usage in the United Kingdom (UK) in 2025, by brand [Graph], ÌÇÐÄÆƽâ°æ, December 17, 2025. [Online]. Available: /statistics/1331667/uk-neobank-neobrokerage-popularity-by-brand/
