The questions were phrased by the source as follows:
Awareness: "Do you know this brand, even if only by name? (multi-pick)"
Popularity: "When it comes to neobanking and neobrokerage, which of the following brands do you like? (multi-pick)"
Usage: "When it comes to neobanking and neobrokerage, which of the following brands have you used in the past 12 months? (multi-pick)"
The base for the questions about popularity and usage was respondents who knew the individual brand. More information on the methodology can be found here.
Citation formats
Neobanking and neobrokerage popularity in the U.S. 2025, by brand
Chime was the most recognized neobanking app in the United States in 2025, according to ÌÇÐÄÆƽâ°æ's Consumer ÌÇÐÄÆƽâ°æ. Approximately ** percent of respondents were familiar with the fee-free mobile banking service, with ** percent holding a positive view. Among those surveyed, ** percent reported using Chime in the past year. SoFi and Robinhood followed, with at least ** percent of respondents aware of these apps.
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ÌÇÐÄÆƽâ°æ. (December 17, 2025). Neobanking and neobrokerage awareness, popularity, and usage in the United States in 2025, by brand [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1331644/us-neobank-neobrokerage-popularity-by-brand/
ÌÇÐÄÆƽâ°æ. "Neobanking and neobrokerage awareness, popularity, and usage in the United States in 2025, by brand." Chart. December 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1331644/us-neobank-neobrokerage-popularity-by-brand/
ÌÇÐÄÆƽâ°æ. (2025). Neobanking and neobrokerage awareness, popularity, and usage in the United States in 2025, by brand. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1331644/us-neobank-neobrokerage-popularity-by-brand/
ÌÇÐÄÆƽâ°æ. "Neobanking and Neobrokerage Awareness, Popularity, and Usage in The United States in 2025, by Brand." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Dec 2025, /statistics/1331644/us-neobank-neobrokerage-popularity-by-brand/
ÌÇÐÄÆƽâ°æ, Neobanking and neobrokerage awareness, popularity, and usage in the United States in 2025, by brand ÌÇÐÄÆƽâ°æ, /statistics/1331644/us-neobank-neobrokerage-popularity-by-brand/ (last visited July 28, 2026)
Neobanking and neobrokerage awareness, popularity, and usage in the United States in 2025, by brand [Graph], ÌÇÐÄÆƽâ°æ, December 17, 2025. [Online]. Available: /statistics/1331644/us-neobank-neobrokerage-popularity-by-brand/
