Latin America: users at selected digital banks 2024| ��ƽ��

Number of customers of selected digital challenger banks in Latin America in 2024 (in millions)

Characteristic	Number of users in millions
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Release date

2024

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Region

Latin America and the Caribbean

Survey time period

December 2024

Supplementary notes

This statistic was compiled by ��ƽ��. The selection of banks includes the most valuable challenger banks worldwide, as well as other important players in the digital banking sector. Figures were collected from press releases, annual reports, and quarterly performance reports. As of compilation, the most recent available information was used as of November 2024, acknowledging that reporting dates vary across different banks, with some data points being more current than others.

Note on user metrics: Digital banks report customer numbers using varying methodologies. Some banks count total registrations, which include all accounts ever created, while others report monthly active users (MAU) or customers with verified accounts. These differences can significantly impact reported user numbers, making direct comparisons between banks challenging.

Citation formats

Nubank reached a significant milestone in May 2024, surpassing 100 million customers and solidifying its position as the leading neobank in Latin America. The Brazilian digital bank far outpaced its competitors, with PicPay following at ** million users and Banco Inter at ** million. Neon and C6 Bank rounded out the top five, each with approximately ** million users in 2024.