Share of consumers who changed their usage of social media for online shopping during coronavirus COVID-19 in Hong Kong, Macao, and Taiwan as of August 2020
Characteristic
Never used
Stopped using
Decreased use
Stayed the same
Increased
Used this platform for the first time
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According to the source, the survey was conducted with 1,600 consumers living in Hong Kong, Macao and Taiwan.
For Hong Kong and Taiwan, the surveys were done using online access panels, whereas in Macao, interviews were conducted face-to-face, via street intercepts.
Citation formats
Social media usage changes during COVID in Hong Kong, Macao, and Taiwan 2020
According to the results of a 2020 survey, online shopping via social media gained popularity among purchasers in Hong Kong, Macao, and Taiwan. Respectively, ** percent and ** percent of respondents in Hong Kong and Taiwan made greater use of social media for online shopping. Meanwhile, nearly one-third of the respondents in Macao said they had never shopped via social media platforms.
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Visa Inc.. (December 10, 2020). Share of consumers who changed their usage of social media for online shopping during coronavirus COVID-19 in Hong Kong, Macao, and Taiwan as of August 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1222862/hong-kong-macao-taiwan-changes-in-usage-of-social-media-during-covid/
Visa Inc.. "Share of consumers who changed their usage of social media for online shopping during coronavirus COVID-19 in Hong Kong, Macao, and Taiwan as of August 2020." Chart. December 10, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1222862/hong-kong-macao-taiwan-changes-in-usage-of-social-media-during-covid/
Visa Inc.. (2020). Share of consumers who changed their usage of social media for online shopping during coronavirus COVID-19 in Hong Kong, Macao, and Taiwan as of August 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1222862/hong-kong-macao-taiwan-changes-in-usage-of-social-media-during-covid/
Visa Inc.. "Share of Consumers Who Changed Their Usage of Social Media for Online Shopping during Coronavirus Covid-19 in Hong Kong, Macao, and Taiwan as of August 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Dec 2020, /statistics/1222862/hong-kong-macao-taiwan-changes-in-usage-of-social-media-during-covid/
Visa Inc., Share of consumers who changed their usage of social media for online shopping during coronavirus COVID-19 in Hong Kong, Macao, and Taiwan as of August 2020 ÌÇÐÄÆƽâ°æ, /statistics/1222862/hong-kong-macao-taiwan-changes-in-usage-of-social-media-during-covid/ (last visited July 31, 2026)
Share of consumers who changed their usage of social media for online shopping during coronavirus COVID-19 in Hong Kong, Macao, and Taiwan as of August 2020 [Graph], Visa Inc., December 10, 2020. [Online]. Available: /statistics/1222862/hong-kong-macao-taiwan-changes-in-usage-of-social-media-during-covid/
