Share of consumers in the United Kingdom (UK) that will primarily shop online for selected categories in the future due to the coronavirus pandemic in 2020
Characteristic
Share of respondents
Appliances and technology
64%
Apparel
48%
Beauty and cosmetics
46%
Personal care
37%
Home and household care
34%
Packaged food
31%
Alcoholic beverages
31%
Fresh food
28%
Non-alcoholic beverages
27%
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* This figure refers to the total number of consumers across the U.S., Canada, Brazil, UK, France, Italy, Germany, Spain, Denmark, Sweden, Finland, Norway, India, UAE, Saudi Arabia, China, Indonesia, Japan, Australia and New Zealand.
Citation formats
Share of UK shoppers that will mostly shop online due to COVID-19 2020, by category
In late 2020, approximately 65 percent of consumers in the United Kingdom (UK) stated they would primarily shop for appliances and technology products online in future, as a result of the impact of the coronavirus (COVID-19) pandemic. Just under half of UK consumers considered doing the same for apparel, as well as beauty and cosmetics products.
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EY. (October 22, 2020). Share of consumers in the United Kingdom (UK) that will primarily shop online for selected categories in the future due to the coronavirus pandemic in 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1232115/uk-shoppers-that-will-mostly-shop-online-by-category/
EY. "Share of consumers in the United Kingdom (UK) that will primarily shop online for selected categories in the future due to the coronavirus pandemic in 2020." Chart. October 22, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1232115/uk-shoppers-that-will-mostly-shop-online-by-category/
EY. (2020). Share of consumers in the United Kingdom (UK) that will primarily shop online for selected categories in the future due to the coronavirus pandemic in 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1232115/uk-shoppers-that-will-mostly-shop-online-by-category/
EY. "Share of Consumers in The United Kingdom (Uk) That Will Primarily Shop Online for Selected Categories in The Future Due to The Coronavirus Pandemic in 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Oct 2020, /statistics/1232115/uk-shoppers-that-will-mostly-shop-online-by-category/
EY, Share of consumers in the United Kingdom (UK) that will primarily shop online for selected categories in the future due to the coronavirus pandemic in 2020 ÌÇÐÄÆƽâ°æ, /statistics/1232115/uk-shoppers-that-will-mostly-shop-online-by-category/ (last visited July 26, 2026)
Share of consumers in the United Kingdom (UK) that will primarily shop online for selected categories in the future due to the coronavirus pandemic in 2020 [Graph], EY, October 22, 2020. [Online]. Available: /statistics/1232115/uk-shoppers-that-will-mostly-shop-online-by-category/
