The average click-through rate (CTR) for programmatic advertising in the United Kingdom increased by *** percent from 2017 to 2018. Here, display advertising showed a larger CTR increase compared to video advertising, although the average CTR for programmatic video advertising remains higher.
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Zenith. (November 20, 2019). Average programmatic CTR in the United Kingdom (UK) from 2017 to 2018, by media channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1147837/uk-programmatic-advertising-ctr/
Zenith. "Average programmatic CTR in the United Kingdom (UK) from 2017 to 2018, by media channel." Chart. November 20, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1147837/uk-programmatic-advertising-ctr/
Zenith. (2019). Average programmatic CTR in the United Kingdom (UK) from 2017 to 2018, by media channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1147837/uk-programmatic-advertising-ctr/
Zenith. "Average Programmatic Ctr in The United Kingdom (Uk) from 2017 to 2018, by Media Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Nov 2019, /statistics/1147837/uk-programmatic-advertising-ctr/
Zenith, Average programmatic CTR in the United Kingdom (UK) from 2017 to 2018, by media channel ÌÇÐÄÆƽâ°æ, /statistics/1147837/uk-programmatic-advertising-ctr/ (last visited August 05, 2026)
Average programmatic CTR in the United Kingdom (UK) from 2017 to 2018, by media channel [Graph], Zenith, November 20, 2019. [Online]. Available: /statistics/1147837/uk-programmatic-advertising-ctr/
