| Characteristic | Influencers' followers | Brands' followers | Influencers and brands' followers | Purchasers of products suggested by influencers |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
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Source
Source
Release date
June 2020
More information
Region
Italy
Survey time period
March and April 2019
Number of respondents
692 respondents
Age group
16-54 years
Special properties
followers of influencers or celebrities
Supplementary notes
This question was phrased by the source as follows: "Mi hai detto che segui celebrities e influencer. Qual e' il modo piu' frequente in cui e' capitato di conoscerli?"
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