* Survey was conducted among attendees to the international ANATO fair in Bogota, Colombia. The sample of the survey include 100 users of tourism services and 50 tourism service providers such as destination promotion agencies, travel agencies, hotels, and airlines.
The term social media influencers encompasses youtubers, instagrammers, snapchatters, bloggers, twitters, and similar.
Citation formats
Latin America: metrics to evaluate companies' influencer marketing strategies 2019
Nearly half of tourism companies surveyed by in Latin America in 2019 considered the improvement in commercial prospecting or in sales as the main indicator to measure the effectiveness of a marketing strategy with social media influencers. Moreover, ** percent of respondents said that an increase on website visits was also a good indicator to evaluate the success of a influencer marketing strategy.
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AXON Marketing & Communications. (July 13, 2020). Main indicators used to measure the effectiveness of marketing strategies with influencers by tourism companies in Latin America in 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1135792/indicators-effectiveness-tourism-marketing-influencers-latin-america/
AXON Marketing & Communications. "Main indicators used to measure the effectiveness of marketing strategies with influencers by tourism companies in Latin America in 2019." Chart. July 13, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1135792/indicators-effectiveness-tourism-marketing-influencers-latin-america/
AXON Marketing & Communications. (2020). Main indicators used to measure the effectiveness of marketing strategies with influencers by tourism companies in Latin America in 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1135792/indicators-effectiveness-tourism-marketing-influencers-latin-america/
AXON Marketing & Communications. "Main Indicators Used to Measure The Effectiveness of Marketing Strategies with Influencers by Tourism Companies in Latin America in 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jul 2020, /statistics/1135792/indicators-effectiveness-tourism-marketing-influencers-latin-america/
AXON Marketing & Communications, Main indicators used to measure the effectiveness of marketing strategies with influencers by tourism companies in Latin America in 2019 ÌÇÐÄÆƽâ°æ, /statistics/1135792/indicators-effectiveness-tourism-marketing-influencers-latin-america/ (last visited July 31, 2026)
Main indicators used to measure the effectiveness of marketing strategies with influencers by tourism companies in Latin America in 2019 [Graph], AXON Marketing & Communications, July 13, 2020. [Online]. Available: /statistics/1135792/indicators-effectiveness-tourism-marketing-influencers-latin-america/
