Distribution of tourism consumers who followed travel, fashion, and/or lifestyle influencers on social media in Latin America in 2019, by number of influencers followed
Characteristic
Share of respondents
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Base sample: 82 percent of respondents who reported to follow social media influencers
Method of interview
Face-to-face interview
Supplementary notes
* Survey was conducted among attendees of the international ANATO fair in Bogota, Colombia. The sample of the survey include 100 users of tourism services and 50 tourism service providers such as destination promotion agencies, travel agencies, hotels, and airlines.
The term social media influencers encompasses youtubers, instagrammers, snapchatters, bloggers, twitters, and similar.
Citation formats
Latin America: share of tourism users following influencers 2019, by number
In 2019, ** percent of tourism consumers who reported the usage of social media in Latin America followed between and *** influencers, according to a survey carried out by . Another ** percent of respondents in the region said that they followed *** to ** travel, fashion, and lifestyle influencers. Only *** out of ten tourism consumers surveyed followed more than *** influencers on social media that year.
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AXON Marketing & Communications. (July 13, 2020). Distribution of tourism consumers who followed travel, fashion, and/or lifestyle influencers on social media in Latin America in 2019, by number of influencers followed [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1135610/tourism-consumers-share-following-influencers-latin-america/
AXON Marketing & Communications. "Distribution of tourism consumers who followed travel, fashion, and/or lifestyle influencers on social media in Latin America in 2019, by number of influencers followed." Chart. July 13, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1135610/tourism-consumers-share-following-influencers-latin-america/
AXON Marketing & Communications. (2020). Distribution of tourism consumers who followed travel, fashion, and/or lifestyle influencers on social media in Latin America in 2019, by number of influencers followed. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1135610/tourism-consumers-share-following-influencers-latin-america/
AXON Marketing & Communications. "Distribution of Tourism Consumers Who Followed Travel, Fashion, And/or Lifestyle Influencers on Social Media in Latin America in 2019, by Number of Influencers Followed." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jul 2020, /statistics/1135610/tourism-consumers-share-following-influencers-latin-america/
AXON Marketing & Communications, Distribution of tourism consumers who followed travel, fashion, and/or lifestyle influencers on social media in Latin America in 2019, by number of influencers followed ÌÇÐÄÆƽâ°æ, /statistics/1135610/tourism-consumers-share-following-influencers-latin-america/ (last visited July 31, 2026)
Distribution of tourism consumers who followed travel, fashion, and/or lifestyle influencers on social media in Latin America in 2019, by number of influencers followed [Graph], AXON Marketing & Communications, July 13, 2020. [Online]. Available: /statistics/1135610/tourism-consumers-share-following-influencers-latin-america/
