Breakdown of influencer tiers :
Nano-influencers : 1,000 to 5,000 followers
Micro-influencers : 5,000 to 20,000 followers
Mid-tier influencers : 20,000 to 100,000 followers
Macro-influencers : 100,000 to one million followers
Mega-influencers and celebrities : over one million followers
Citation formats
Share of Indian Instagram influencers engaged in follower fraud 2020 by tier
According to , over ** percent of Indian influencers on Instagram with about **** to ** thousand followers used the follow-unfollow tactic to boost their follower numbers as of January 2020. Furthermore, over ** percent of influencers buy more followers using unethical methods to increase followers instead of growing their profile organically.
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HypeAuditor. (March 26, 2020). Share of Indian Instagram influencers that engaged in follow-unfollow fraud as of January 2020, by influencer tier [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1122338/india-share-of-instagram-influencers-that-engaged-in-follower-fraud-by-influencer-tier/
HypeAuditor. "Share of Indian Instagram influencers that engaged in follow-unfollow fraud as of January 2020, by influencer tier ." Chart. March 26, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1122338/india-share-of-instagram-influencers-that-engaged-in-follower-fraud-by-influencer-tier/
HypeAuditor. (2020). Share of Indian Instagram influencers that engaged in follow-unfollow fraud as of January 2020, by influencer tier . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1122338/india-share-of-instagram-influencers-that-engaged-in-follower-fraud-by-influencer-tier/
HypeAuditor. "Share of Indian Instagram Influencers That Engaged in Follow-unfollow Fraud as of January 2020, by Influencer Tier ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2020, /statistics/1122338/india-share-of-instagram-influencers-that-engaged-in-follower-fraud-by-influencer-tier/
HypeAuditor, Share of Indian Instagram influencers that engaged in follow-unfollow fraud as of January 2020, by influencer tier ÌÇÐÄÆƽâ°æ, /statistics/1122338/india-share-of-instagram-influencers-that-engaged-in-follower-fraud-by-influencer-tier/ (last visited August 05, 2026)
Share of Indian Instagram influencers that engaged in follow-unfollow fraud as of January 2020, by influencer tier [Graph], HypeAuditor, March 26, 2020. [Online]. Available: /statistics/1122338/india-share-of-instagram-influencers-that-engaged-in-follower-fraud-by-influencer-tier/
