Estimated change in advertising revenue influenced by the coronavirus outbreak according to advertising sellers in the United States as of April 2020, by channel
Characteristic
Change in ad revenue compared to original plan
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among media publishers, media platforms and programmatic companies
Supplementary notes
Original questions: Please provide your estimated percent change (+/-) in U.S. advertising sales / supply side / ad network revenue per channel for March-June vs. your original plan.
Citation formats
Expected channel ad revenue change due to COVID-19 per U.S. media sellers in 2020
During an April 2020 survey of media publishers, platforms and programmatic companies in the United States, gauging the impact of the coronavirus outbreak on short term advertising revenues, it was found that both print and linear TV were going to see the largest reforecast of revenues between March and June of 2020, with declines reaching 32 and 27 percent respectively.
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IAB (U.S.). (April 15, 2020). Estimated change in advertising revenue influenced by the coronavirus outbreak according to advertising sellers in the United States as of April 2020, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 07, 2026, from /statistics/1119189/covid19-ad-revenue-change-per-media-sellers-us/
IAB (U.S.). "Estimated change in advertising revenue influenced by the coronavirus outbreak according to advertising sellers in the United States as of April 2020, by channel." Chart. April 15, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 07, 2026. /statistics/1119189/covid19-ad-revenue-change-per-media-sellers-us/
IAB (U.S.). (2020). Estimated change in advertising revenue influenced by the coronavirus outbreak according to advertising sellers in the United States as of April 2020, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 07, 2026. /statistics/1119189/covid19-ad-revenue-change-per-media-sellers-us/
IAB (U.S.). "Estimated Change in Advertising Revenue Influenced by The Coronavirus Outbreak According to Advertising Sellers in The United States as of April 2020, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Apr 2020, /statistics/1119189/covid19-ad-revenue-change-per-media-sellers-us/
IAB (U.S.), Estimated change in advertising revenue influenced by the coronavirus outbreak according to advertising sellers in the United States as of April 2020, by channel ÌÇÐÄÆƽâ°æ, /statistics/1119189/covid19-ad-revenue-change-per-media-sellers-us/ (last visited August 07, 2026)
Estimated change in advertising revenue influenced by the coronavirus outbreak according to advertising sellers in the United States as of April 2020, by channel [Graph], IAB (U.S.), April 15, 2020. [Online]. Available: /statistics/1119189/covid19-ad-revenue-change-per-media-sellers-us/
