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In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the insurance industry in Mexico amounted to **** U.S. dollars and was the highest among the industries presented in the statistic.

Search advertising

Mexico is the second-largest search advertising market in Latin America, with a 2022 spending of **** billion U.S. dollars, trailing behind Brazil with **** billion. In Mexico, search advertising was expected to account for ** percent of digital advertising, which would make it the second most important digital ad format after online video, trumping banner and social media spending, among others.

Digital advertising

Internet is the most popular ad medium in Mexico, accounting for roughly ** percent of the country's total ad spending. In total, digital advertising was expected to generate **** billion U.S. dollars in expenditure in Mexico in 2024, which would translate into approximately **** U.S. dollars of spending per internet user. In June 2024, industries investing most in digital adverting in the North American country were onlien retail, transportation, travel, and tourism, as well as telecommunications.