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Share of B2C e-commerce in the consumer goods sector in Japan in fiscal year 2024, by category
Share of B2C e-commerce in the consumer goods sector in Japan FY 2024, by category
In 2024, books and entertainment software reached the highest e-commerce penetration rate in the consumer goods sector in Japan, with over ** percent of goods sold online. In contrast, daily necessities like food and beverages, as well as vehicle-related products, showed one of the lowest shares of distribution through B2C e-commerce.
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METI (Japan). (August 26, 2025). Share of B2C e-commerce in the consumer goods sector in Japan in fiscal year 2024, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1173827/japan-b2c-e-commerce-ratio-of-consumer-goods-sector-by-category/
METI (Japan). "Share of B2C e-commerce in the consumer goods sector in Japan in fiscal year 2024, by category." Chart. August 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1173827/japan-b2c-e-commerce-ratio-of-consumer-goods-sector-by-category/
METI (Japan). (2025). Share of B2C e-commerce in the consumer goods sector in Japan in fiscal year 2024, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1173827/japan-b2c-e-commerce-ratio-of-consumer-goods-sector-by-category/
METI (Japan). "Share of B2c E-commerce in The Consumer Goods Sector in Japan in Fiscal Year 2024, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Aug 2025, /statistics/1173827/japan-b2c-e-commerce-ratio-of-consumer-goods-sector-by-category/
METI (Japan), Share of B2C e-commerce in the consumer goods sector in Japan in fiscal year 2024, by category ÌÇÐÄÆƽâ°æ, /statistics/1173827/japan-b2c-e-commerce-ratio-of-consumer-goods-sector-by-category/ (last visited July 31, 2026)
Share of B2C e-commerce in the consumer goods sector in Japan in fiscal year 2024, by category [Graph], METI (Japan), August 26, 2025. [Online]. Available: /statistics/1173827/japan-b2c-e-commerce-ratio-of-consumer-goods-sector-by-category/
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