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As of the second quarter of 2022, Shopee's number of monthly visitors in Malaysia amounted to approximately ** million. Although slightly declining compared to the previous quarter, the number of visitors to the e-commerce site has doubled since the COVID-19 pandemic began in the first quarter of 2020. Since then, Shopee became the most visited e-commerce platform in the country.

E-commerce market value

The Malaysian government’s Movement Control Order (MCO) at the beginning of the COVID-19 pandemic had driven the rise of e-commerce platforms, due to the temporary closing of physical stores. In 2022, consumers in Malaysia spent billions of U.S. dollars on electronic goods and fashion items purchased from online shops. Based on the increase rate from previous years, the market value of the e-commerce industry in the country is estimated to grow further in the next years.

Digital payment eases online transactions

With the rising trend in fintech, people have more options to purchase goods through e-commerce platforms like Shopee via various e-wallets. Cashless payment apps including Shopee Pay and Touch ‘n Go are some of the leading e-wallet brands in Malaysia. The transaction value per-capita of e-payment methods in Malaysia has continued to increase every year. Shopee’s integrated payment method, coupled with the current pandemic, have made the Singaporean multinational company a leading online marketplace in Southeast Asia.