Results of a June 2019 survey of marketers predominantly from the United States and the UK show that ** percent of respondents thought playable mobile ads had the highest retention rates among audiences. Interestingly, ** percent of app developers were using this format in their products and ** percent found playable ads as most engaging for app users.
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Fyber. (October 3, 2019). Mobile advertising formats considered to have the highest retention rate according to marketers in the United States as of June 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1108604/mobile-ad-formats-with-highest-retention-rates/
Fyber. "Mobile advertising formats considered to have the highest retention rate according to marketers in the United States as of June 2019." Chart. October 3, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1108604/mobile-ad-formats-with-highest-retention-rates/
Fyber. (2019). Mobile advertising formats considered to have the highest retention rate according to marketers in the United States as of June 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1108604/mobile-ad-formats-with-highest-retention-rates/
Fyber. "Mobile Advertising Formats Considered to Have The Highest Retention Rate According to Marketers in The United States as of June 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Oct 2019, /statistics/1108604/mobile-ad-formats-with-highest-retention-rates/
Fyber, Mobile advertising formats considered to have the highest retention rate according to marketers in the United States as of June 2019 ÌÇÐÄÆƽâ°æ, /statistics/1108604/mobile-ad-formats-with-highest-retention-rates/ (last visited August 06, 2026)
Mobile advertising formats considered to have the highest retention rate according to marketers in the United States as of June 2019 [Graph], Fyber, October 3, 2019. [Online]. Available: /statistics/1108604/mobile-ad-formats-with-highest-retention-rates/
