In a late 2019 survey, U.S. retail marketers were asked on which social media platforms they were buying advertising. According to the results, ** percent of respondents were buying social ads on Facebook, and further ** percent were doing so on LinkedIn. The smallest shares of responding marketers were investing in ads on Snapchat and Pinterest.
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eMarketer. (February 27, 2020). Share of retail marketers in the United States buying advertising on selected social media platforms as of November 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1100938/us-retail-marketers-buying-social-media-ads-platform/
eMarketer. "Share of retail marketers in the United States buying advertising on selected social media platforms as of November 2019." Chart. February 27, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1100938/us-retail-marketers-buying-social-media-ads-platform/
eMarketer. (2020). Share of retail marketers in the United States buying advertising on selected social media platforms as of November 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1100938/us-retail-marketers-buying-social-media-ads-platform/
eMarketer. "Share of Retail Marketers in The United States Buying Advertising on Selected Social Media Platforms as of November 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Feb 2020, /statistics/1100938/us-retail-marketers-buying-social-media-ads-platform/
eMarketer, Share of retail marketers in the United States buying advertising on selected social media platforms as of November 2019 ÌÇÐÄÆƽâ°æ, /statistics/1100938/us-retail-marketers-buying-social-media-ads-platform/ (last visited August 06, 2026)
Share of retail marketers in the United States buying advertising on selected social media platforms as of November 2019 [Graph], eMarketer, February 27, 2020. [Online]. Available: /statistics/1100938/us-retail-marketers-buying-social-media-ads-platform/
