As of early 2025, among the presented social networks, advertising on YouTube had the highest reach in Sweden, both among women and men, with **** percent and **** percent, respectively. On average, YouTube advertising reached nearly ** percent of adults from Sweden.
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DataReportal, & We Are Social, & Meltwater. (March 3, 2025). Reach of social media advertising in Sweden as of January 2025, by platform and gender [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1456870/social-media-advertising-reach-gender-sweden/
DataReportal, und We Are Social, und Meltwater. "Reach of social media advertising in Sweden as of January 2025, by platform and gender." Chart. March 3, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1456870/social-media-advertising-reach-gender-sweden/
DataReportal, We Are Social, Meltwater. (2025). Reach of social media advertising in Sweden as of January 2025, by platform and gender. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1456870/social-media-advertising-reach-gender-sweden/
DataReportal, and We Are Social, and Meltwater. "Reach of Social Media Advertising in Sweden as of January 2025, by Platform and Gender." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 3 Mar 2025, /statistics/1456870/social-media-advertising-reach-gender-sweden/
DataReportal & We Are Social & Meltwater, Reach of social media advertising in Sweden as of January 2025, by platform and gender ÌÇÐÄÆÆ½â°æ, /statistics/1456870/social-media-advertising-reach-gender-sweden/ (last visited August 01, 2026)
Reach of social media advertising in Sweden as of January 2025, by platform and gender [Graph], DataReportal, & We Are Social, & Meltwater, March 3, 2025. [Online]. Available: /statistics/1456870/social-media-advertising-reach-gender-sweden/