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According to a 2024 survey conducted among Australian consumers, around ** percent of respondents said concerns surrounding the impact of environmental changes on wildlife and nature were a key motivation for sustainable purchasing. Preserving the environment for future generations was also a prevalent incentive to shop sustainably among those surveyed. 

Barriers and incentives to sustainable shopping

Despite rising awareness and desire to make environmentally friendly and ethical choices, over ** percent of Australian consumers surveyed in March 2024 reported that high price tags of ‘green’ product alternatives were the main obstacle to adopting a more sustainable lifestyle. Price incentives, for example, discounts and rebates, were suggested by respondents to be an effective factor in boosting sustainable shopping activities. To further encourage eco-friendly purchasing habits, over ** percent of those surveyed indicated that clear and transparent product labeling would be motivating, likely due to consumers’ growing distrust of Australian businesses’ green claims.

How do eco-friendly habits among Australians vary?

The commitment to sustainability varies across age groups, with Australian consumers aged 18 to 24 years being the most likely to consider sustainability in their purchase decisions. In contrast, those 55 years and over were least likely to prioritize sustainability when shopping. When it comes to product types, paper products saw the highest frequency of environmentally friendly purchases across shopping categories, with around half of respondents always or often buying eco-friendly alternatives. Fashion and footwear, on the other hand, had the lowest frequency of sustainable purchases across the categories represented.