In Canada, Generation Z was expected to spend the most for 2024's holiday shopping season: the average Canadian consumer of this generation was projected to spend approximately Canadian dollars. Baby boomers were expected to spend the least this year, at roughly dollars.
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PwC. (November 12, 2024). Projected average holiday season spend among consumers in Canada in 2024, by generation (in Canadian dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/807605/holiday-generational-spending-canada/
PwC. "Projected average holiday season spend among consumers in Canada in 2024, by generation (in Canadian dollars)." Chart. November 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/807605/holiday-generational-spending-canada/
PwC. (2024). Projected average holiday season spend among consumers in Canada in 2024, by generation (in Canadian dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/807605/holiday-generational-spending-canada/
PwC. "Projected Average Holiday Season Spend among Consumers in Canada in 2024, by Generation (in Canadian Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Nov 2024, /statistics/807605/holiday-generational-spending-canada/
PwC, Projected average holiday season spend among consumers in Canada in 2024, by generation (in Canadian dollars) ÌÇÐÄÆƽâ°æ, /statistics/807605/holiday-generational-spending-canada/ (last visited July 21, 2026)
Projected average holiday season spend among consumers in Canada in 2024, by generation (in Canadian dollars) [Graph], PwC, November 12, 2024. [Online]. Available: /statistics/807605/holiday-generational-spending-canada/
