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Average daily television viewing time in Sweden from 2010 to 2024 (in minutes)

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Source

Release date

February 2025

Region

Sweden

Survey time period

2010 to 2024

Number of respondents

3,000 households*

Age group

3 years and older

Special properties

TV-meter-data, live TV and time-shifted viewing

Supplementary notes

* Refers only to the years from 2018 onwards. 

** As of week 40 in 2022, the new video panel was launched and includes households that do not have a TV. As the method differs slightly, viewing that takes place after week 40 in 2022 is not entirely comparable to previous data and conclusions about changes should be drawn with caution.

Figures have been rounded.

Citation formats

Average daily TV viewing time in Sweden 2010-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 12, 2025

During the past decade, the time spent watching TV in Sweden generally decreased, despite a small growth of *** minutes from 2019 to 2020, probably due to the pandemic with people staying at home. However, since then, the average daily TV time fell again to ** minutes in 2024. According to the source, people aged 60 years and older watched live TV the most, at *** minutes per day that year. For comparison, 15 to 24-year-olds' daily viewing time amounted to only ** minutes.

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Overview

4

TV and streaming

7

Audio

7

Print media

7

Gaming

5

News

6

Internet and social media

7

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Television in ScandinaviaTelevision in the United StatesTelevision in CanadaTelevision industry in the United Kingdom (UK)Media usage in Sweden
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