Ina survey conducted among global CMOs in 2018, ** percent of respondents cited transparency as the leading factor for choosing a programmatic vendor, while ** percent said that access to emerging channels was important to deciding on the choice of a programmatic partner.
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Forbes. (November 8, 2018). Leading factors deciding on the choice of a programmatic partner according to CMOs worldwide as of 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1053516/leading-factors-choosing-programmatic-partner-cmo-worldwide/
Forbes. "Leading factors deciding on the choice of a programmatic partner according to CMOs worldwide as of 2018." Chart. November 8, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1053516/leading-factors-choosing-programmatic-partner-cmo-worldwide/
Forbes. (2018). Leading factors deciding on the choice of a programmatic partner according to CMOs worldwide as of 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1053516/leading-factors-choosing-programmatic-partner-cmo-worldwide/
Forbes. "Leading Factors Deciding on The Choice of a Programmatic Partner According to Cmos Worldwide as of 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2018, /statistics/1053516/leading-factors-choosing-programmatic-partner-cmo-worldwide/
Forbes, Leading factors deciding on the choice of a programmatic partner according to CMOs worldwide as of 2018 ÌÇÐÄÆƽâ°æ, /statistics/1053516/leading-factors-choosing-programmatic-partner-cmo-worldwide/ (last visited July 31, 2026)
Leading factors deciding on the choice of a programmatic partner according to CMOs worldwide as of 2018 [Graph], Forbes, November 8, 2018. [Online]. Available: /statistics/1053516/leading-factors-choosing-programmatic-partner-cmo-worldwide/
