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Perceived benefits of subscription services as opposed to one-time services in Poland in 2019

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Sources

Release date

2019

Region

Poland

Survey time period

January 2019

Number of respondents

2,000 respondents

Age group

18-65 years

Special properties

Users who have made an internet purchase in the last 12 months

Method of interview

Computer-assisted web interviews (CAWI)

Citation formats

Perceived benefits of subscription services in Poland in 2019

Published by
Yihan Ma,
Sep 13, 2019
The most important benefit of subscription services perceived by respondents in Poland in 2019 was convenience and comfort of use. The second factor was security when it comes to financial payments. Also important was price - respondents reported special discounts and lower *** prices as reasons to use subscription services.
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