According to a survey conducted in October 2024, Amazon Prime was the most popular retail membership service in the United States, with ** percent of consumers subscribed to it.
Within the food/grocery category, Walmart's membership service offering premium benefits, Walmart+, garnered the highest share of monthly subscribers, at around ** percent of consumers in the United States. In contrast, around ** percent of surveyed U.S. shoppers were DashPass members.Â
At the end of 2023, DoorDash reported that its premium membership service, DashPass, had more than ** million subscribers.
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eMarketer. (January 10, 2025). Share of online shoppers subscribed to a retail membership service in the food/grocery category in the United States in October 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1550389/food-delivery-subscription-users/
eMarketer. "Share of online shoppers subscribed to a retail membership service in the food/grocery category in the United States in October 2024." Chart. January 10, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1550389/food-delivery-subscription-users/
eMarketer. (2025). Share of online shoppers subscribed to a retail membership service in the food/grocery category in the United States in October 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1550389/food-delivery-subscription-users/
eMarketer. "Share of Online Shoppers Subscribed to a Retail Membership Service in The Food/Grocery Category in The United States in October 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jan 2025, /statistics/1550389/food-delivery-subscription-users/
eMarketer, Share of online shoppers subscribed to a retail membership service in the food/grocery category in the United States in October 2024 ÌÇÐÄÆƽâ°æ, /statistics/1550389/food-delivery-subscription-users/ (last visited July 15, 2026)
Share of online shoppers subscribed to a retail membership service in the food/grocery category in the United States in October 2024 [Graph], eMarketer, January 10, 2025. [Online]. Available: /statistics/1550389/food-delivery-subscription-users/
