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What are the key factors that influenced or would influence your decision to purchase an e-commerce service subscription?

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Source

Release date

April 2022

Region

Poland

Survey time period

Q 2021 to Q1 2022

Number of respondents

1,000 respondents

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The source defines e-commerce service subscription as a premium subscription guaranteeing access to value-added services, such as free delivery, express delivery or special platform discounts.

Citation formats

Main motivations for e-commerce service subscription in Poland 2022

Published by
Yihan Ma,
Apr 20, 2022
In 2022, special discounts and offers were the key factors influencing Poles' choice of e-commerce services subscription. For almost of the respondents, free delivery on product returns was a motivation for subscribing to e-commerce services.
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