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Distribution of meal kit customers in the United States as of March 2026, by generational cohort

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Sources

Release date

May 2026

Region

United States

Survey time period

April 1, 2025 to March 24, 2026

Number of respondents

851 respondents

Age group

18-64 years old

Special properties

Meal kit users

Method of interview

Online survey

Supplementary notes

The age ranges for the generations are as follows:

  • Generation Z: 1995-2012
  • Millennials: 1980-1994
  • Generation X: 1965-1979
  • Baby Boomers: 1946-1964

Missing percentage points to 100 percent are due to rounding.

Citation formats

Generational cohort of meal kit users in the United States in 2026

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