In 2023, Coupang's membership program WOW counted around ** million users in South Korea. Coupang's membership provides users with fast deliveries, called Rocket Delivery, as well as access to the e-commerce platform's video streaming service.Â
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Kukmin Ilbo. (April 14, 2024). Number of Coupang's membership program WOW members in South Korea from 2020 to 2023 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1614631/south-korea-coupang-wow-membership-users/
Kukmin Ilbo. "Number of Coupang's membership program WOW members in South Korea from 2020 to 2023 (in millions)." Chart. April 14, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1614631/south-korea-coupang-wow-membership-users/
Kukmin Ilbo. (2024). Number of Coupang's membership program WOW members in South Korea from 2020 to 2023 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1614631/south-korea-coupang-wow-membership-users/
Kukmin Ilbo. "Number of Coupang's Membership Program Wow Members in South Korea from 2020 to 2023 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Apr 2024, /statistics/1614631/south-korea-coupang-wow-membership-users/
Kukmin Ilbo, Number of Coupang's membership program WOW members in South Korea from 2020 to 2023 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1614631/south-korea-coupang-wow-membership-users/ (last visited July 23, 2026)
Number of Coupang's membership program WOW members in South Korea from 2020 to 2023 (in millions) [Graph], Kukmin Ilbo, April 14, 2024. [Online]. Available: /statistics/1614631/south-korea-coupang-wow-membership-users/
