The advertising technology market is defined by the ad spendings of the online advertising market and the data management platforms, marketing automation and related services of the digital marketing market. Excluding content production costs in ad spendings.
100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022. Values have been rounded.
Citation formats
Mobile online ad technology market size in Japan 2017-2024
In 2017, the mobile devices directed online advertising technology market, being part of the advertising technology (Ad Tech) market, was valued at approximately *** billion Japanese yen. The mobile advertisement technology was forecasted to dominate the Ad Tech market, accounting for over ** percent of the market size.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Nomura Research Institute. (December 6, 2018). Value of the mobile device directed online advertising technology market in Japan in 2017 with a forecast until 2024 (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1027873/japan-mobile-online-advertising-technology-market-size/
Nomura Research Institute. "Value of the mobile device directed online advertising technology market in Japan in 2017 with a forecast until 2024 (in billion Japanese yen)." Chart. December 6, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1027873/japan-mobile-online-advertising-technology-market-size/
Nomura Research Institute. (2018). Value of the mobile device directed online advertising technology market in Japan in 2017 with a forecast until 2024 (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1027873/japan-mobile-online-advertising-technology-market-size/
Nomura Research Institute. "Value of The Mobile Device Directed Online Advertising Technology Market in Japan in 2017 with a Forecast until 2024 (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Dec 2018, /statistics/1027873/japan-mobile-online-advertising-technology-market-size/
Nomura Research Institute, Value of the mobile device directed online advertising technology market in Japan in 2017 with a forecast until 2024 (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1027873/japan-mobile-online-advertising-technology-market-size/ (last visited July 31, 2026)
Value of the mobile device directed online advertising technology market in Japan in 2017 with a forecast until 2024 (in billion Japanese yen) [Graph], Nomura Research Institute, December 6, 2018. [Online]. Available: /statistics/1027873/japan-mobile-online-advertising-technology-market-size/
