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Services and benefits expected by consumers that pay a subscription or membership fee in the United States in 2021

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Source

Release date

March 2021

Region

United States

Survey time period

Q1 2021

Number of respondents

over 2,000

Supplementary notes

The source adds the following information regarding respondents: "Those Respondents Who Consider/ Not Interested In Having Shopper Loyalty Card/Rewards Membership For Online With Annual Fee."

Citation formats

Expected services/benefits with a paid membership among consumers in the U.S. 2021

Published by
F. Watty,
Apr 14, 2021
In 2021, many consumers in the United States had certain expectations in terms of extra services or benefits if they were to join a loyalty program and/or pay a membership fee. For instance, approximately *** in *** U.S. consumers expected minimum order amounts not to be required in order to get free shipping on said items. Roughly ** percent expected ordered goods to be delivered on the same day as they were ordered if they joined.
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