* The source adds the following information: "Sample sizes were USA (1,001), Canada (1,000), UK (1,000), Spain (1,000), France (1,001), Germany (1,000), The Netherlands (1,000), Italy (1,000), China (1,000), Japan (1,000) and Australia (1,000) – Total 11,002. The margin of error (at the 95% confidence level) is
+/- 3% at the country level, +/-1% at the total level."
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Most commonly used subscription service types worldwide 2022, by category
In 2022, just over ** percent of globally surveyed consumers used subscription services for groceries, food, or drinks, making it the most popular subscription service category in the world. At just under ** percent, many consumers were also subscribed to services that delivered personal care goods to their homes that year.
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Dynata. (March 11, 2022). Leading subscription service types among consumers worldwide in 2022, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1307825/most-commonly-used-subscription-services-world/
Dynata. "Leading subscription service types among consumers worldwide in 2022, by category." Chart. March 11, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1307825/most-commonly-used-subscription-services-world/
Dynata. (2022). Leading subscription service types among consumers worldwide in 2022, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1307825/most-commonly-used-subscription-services-world/
Dynata. "Leading Subscription Service Types among Consumers Worldwide in 2022, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Mar 2022, /statistics/1307825/most-commonly-used-subscription-services-world/
Dynata, Leading subscription service types among consumers worldwide in 2022, by category ÌÇÐÄÆƽâ°æ, /statistics/1307825/most-commonly-used-subscription-services-world/ (last visited July 21, 2026)
Leading subscription service types among consumers worldwide in 2022, by category [Graph], Dynata, March 11, 2022. [Online]. Available: /statistics/1307825/most-commonly-used-subscription-services-world/
