As of 2020, free one-day shipping was the most popular reason for Amazon Prime members in the United States to subscribe to the service. Amazon Prime video was the second-most popular reason as 57 percent of respondents cited the video content as a reason they subscribed.
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Digital Commerce 360. (June 11, 2020). Amazon Prime services as reason for subscription according to subscribers in the United States as of 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/498996/leading-amazon-prime-services-usa/
Digital Commerce 360. "Amazon Prime services as reason for subscription according to subscribers in the United States as of 2020." Chart. June 11, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/498996/leading-amazon-prime-services-usa/
Digital Commerce 360. (2020). Amazon Prime services as reason for subscription according to subscribers in the United States as of 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/498996/leading-amazon-prime-services-usa/
Digital Commerce 360. "Amazon Prime Services as Reason for Subscription According to Subscribers in The United States as of 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2020, /statistics/498996/leading-amazon-prime-services-usa/
Digital Commerce 360, Amazon Prime services as reason for subscription according to subscribers in the United States as of 2020 ÌÇÐÄÆƽâ°æ, /statistics/498996/leading-amazon-prime-services-usa/ (last visited July 20, 2026)
Amazon Prime services as reason for subscription according to subscribers in the United States as of 2020 [Graph], Digital Commerce 360, June 11, 2020. [Online]. Available: /statistics/498996/leading-amazon-prime-services-usa/
