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User ratio of furniture and household electronics subscription services in Japan as of February 2024

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Sources

Release date

April 2024

Region

Japan

Survey time period

February 9, 2024

Number of respondents

1,000 respondents

Age group

18-49 years

Method of interview

Online survey

Supplementary notes

The survey was conducted in prefectures in which the rental service CLAS was operating, including Tokyo, Kanagawa, Chiba, Saitama, Osaka, Kyoto, and Hyogo.

Citation formats

User ratio of furniture and household device rental service in Japan 2024

Published by
F. Watty,
Feb 13, 2025

The majority of consumers have heard about subscription services for furniture and household electronics, according to a survey conducted in Japan in February 2024. While almost ** percent of respondents were aware of the rental services, only *** percent were actively using them.

The subscription-type rental services allow registered users to rent furniture and household electronics for a monthly fee. A common scheme allows users to buy the rented products after trying them out.

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Subscriptions in JapanE-commerce in JapanStreaming in JapanB2C e-commerce in JapanDigital shopping behavior in Japan
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