According to a survey conducted in February 2024, over ** percent of respondents in their twenties reported having experience with subscriptions, the highest proportion among all age groups. Japan's subscription market offers a wide range of subscription services, including those for physical goods, as well as store and digital services.
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Appliv Topics. (March 11, 2024). Share of people who have used subscription services in Japan as of February 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1556984/japan-subscription-user-ratio-by-age-group/
Appliv Topics. "Share of people who have used subscription services in Japan as of February 2024, by age group." Chart. March 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1556984/japan-subscription-user-ratio-by-age-group/
Appliv Topics. (2024). Share of people who have used subscription services in Japan as of February 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1556984/japan-subscription-user-ratio-by-age-group/
Appliv Topics. "Share of People Who Have Used Subscription Services in Japan as of February 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Mar 2024, /statistics/1556984/japan-subscription-user-ratio-by-age-group/
Appliv Topics, Share of people who have used subscription services in Japan as of February 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1556984/japan-subscription-user-ratio-by-age-group/ (last visited July 23, 2026)
Share of people who have used subscription services in Japan as of February 2024, by age group [Graph], Appliv Topics, March 11, 2024. [Online]. Available: /statistics/1556984/japan-subscription-user-ratio-by-age-group/
