According to a survey conducted in December 2023, almost ** percent of young adults in their twenties in Japan were using subscription services. Annual surveys revealed that the subscription rate among young adults floated around ** percent since 2021.
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SMBC Consumer Finance. (January 28, 2024). Share of young adults in their 20s using subscription services in Japan from 2021 to 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1557479/japan-young-adults-subscription-user-ratio/
SMBC Consumer Finance. "Share of young adults in their 20s using subscription services in Japan from 2021 to 2023." Chart. January 28, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1557479/japan-young-adults-subscription-user-ratio/
SMBC Consumer Finance. (2024). Share of young adults in their 20s using subscription services in Japan from 2021 to 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1557479/japan-young-adults-subscription-user-ratio/
SMBC Consumer Finance. "Share of Young Adults in Their 20s Using Subscription Services in Japan from 2021 to 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2024, /statistics/1557479/japan-young-adults-subscription-user-ratio/
SMBC Consumer Finance, Share of young adults in their 20s using subscription services in Japan from 2021 to 2023 ÌÇÐÄÆƽâ°æ, /statistics/1557479/japan-young-adults-subscription-user-ratio/ (last visited July 26, 2026)
Share of young adults in their 20s using subscription services in Japan from 2021 to 2023 [Graph], SMBC Consumer Finance, January 28, 2024. [Online]. Available: /statistics/1557479/japan-young-adults-subscription-user-ratio/
