According to a survey conducted in February 2024, around ** percent of respondents spent between ** yen and less than **** yen monthly on subscription services. Japan's subscription market offers a wide range of subscription services, including those for physical goods, as well as store and digital services.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Appliv Topics. (March 11, 2024). Average monthly expenditure on subscriptions in Japan as of February 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 19, 2026, from /statistics/1557052/japan-monthly-expenditure-subscriptions/
Appliv Topics. "Average monthly expenditure on subscriptions in Japan as of February 2024." Chart. March 11, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 19, 2026. /statistics/1557052/japan-monthly-expenditure-subscriptions/
Appliv Topics. (2024). Average monthly expenditure on subscriptions in Japan as of February 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 19, 2026. /statistics/1557052/japan-monthly-expenditure-subscriptions/
Appliv Topics. "Average Monthly Expenditure on Subscriptions in Japan as of February 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 11 Mar 2024, /statistics/1557052/japan-monthly-expenditure-subscriptions/
Appliv Topics, Average monthly expenditure on subscriptions in Japan as of February 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1557052/japan-monthly-expenditure-subscriptions/ (last visited July 19, 2026)
Average monthly expenditure on subscriptions in Japan as of February 2024 [Graph], Appliv Topics, March 11, 2024. [Online]. Available: /statistics/1557052/japan-monthly-expenditure-subscriptions/